Its a common practice that Capcom has implemented with Dead Rising 1 and Resident Evil 5s content. Players can buy extra content/DLC for their games, but it turns out that its not extra at all. Rather, the data is on the disc all along, and gamers are merely buying keys to unlock content thats already there. As this picture indicates, Marvel Vs Capcom 3 is continuing this trend.
Some lucky gamers have obtained or pirated their copies of Marvel Vs Capcom 3 early, and are sifting through the files in order to uncover any unknown secrets. In doing so, theyve found the files of supposed DLC characters Shuma Gorath and Jill, and these files arent placeholder ones. The amount data they carry is equal to the other characters, which means Capcom has locked off content in order to gain more green.
This sadly is different than what the leaker Lupkino said. On the positive side, there arent any characters besides those two so any other additions will be real downloadable ones and not just hidden, locked away characters.
Despite this stupid practice of seeping more money from its audience, I still plan to buy the game. If you really want to rally against such actions, dont buy the DLC.